fe noel 2-day pop up shop
Objective
Expand the Fe Noel brand to new audiences by curating a pop-up retail experience. The goal was to reinforce Fe Noel’s brand message with positive customer engagement.
RESULTS:
Improved market visibility by 25%
Increased sales by 15%
Increased social media engagement by 47%
SERVICES:
Event Coordination / Media Outreach / Guest List Curation / Onsite Management / Content Capture
RAGTRADE ATLANTA in partnership with The Fresh Hotel coordinated and hosted the first-ever pop up show for Brooklyn womenswear designer Fe Noel. Recently featured in Vogue, WWD, Pop Sugar, and more, the much anticipated 2-day shopping experience featured some of Fe Noel’s most exclusive silhouettes and prints from past, current, and her newest collection.
A portion of the proceeds benefited the National Black Arts (NBAF).
