Objective

RAGTRADE ATLANTA (official producer of Atlanta Fashion Week) partnered with 10 Squared Agency to develop integrated, cross-channel strategies that engage consumers via top fashion influencers, driving awareness tied to key launches & brand initiatives.

RESULTS:

• 12 Campaigns

• 9% Average Digital Engagement Rate

• 15 Brand Partnerships

SERVICES:

• Campaign Strategy / Influencer Marketing / Paid Social / Event Production / Public Relations

RAGTRADE ATLANTA has spearhead several programs and initiatives to officially launch Atlanta Fashion Week (ATLFW) and needed to drive awareness and consideration for their runway shows and programming.

10 Squared (agency of record for RAGTRADE ATLANTA) began working with RAGTRADE ATLANTA for the ATLFW pre-launch, developing and executing strategies to build awareness, and position the brand. Our team developed culturally relevant digital & social campaigns to highlight key events, amplify ATLFW’s messaging via influencer marketing, paid social, and brand partnerships.