Recap: Vivienne Hu Spring/Summer 2019 NYFW Runway
New York based contemporary luxury womenswear label, Vivienne Hu, is pleased to unveil the latest collection for Spring/Summer 2019 with a runway show held on Friday, September 7th at Spring Studios in Tribeca for New York Fashion Week. Creative Director Vivienne Hu got her inspiration from flowers and fruits. While flowers of kindness resemble all dainty and ravishing beauties in the world, fruits of evilness resemble the struggles in our life. The brand presented a youthful and vibrant look on the runway.
This season started by looking at flowers and the botanical gardens that house them. The design team became interested in the organic and delicate nature of the flowers and the very rigid architecture within these gardens. It was the paradox of these two things existing in the same space that inspired the collection. The team decided to analyze this dichotomy, looking specifically at good vs. evil. Good and evil as concepts aren’t black and white, both can’t exist without each other and are opposite while also needing each other to exist. The fabrications used in this collection are all special textures and designs, the design team developed playing with the texture of flowers. The silhouettes both embody the organic shape of the flowers, while also incorporating structure from the architecture. The clothing features ruffles, pleating, rouching etc. to replicate the floral structure.
This season the VivienneHu girl is more playful. She’s more confident in embracing her feminine side. She’s extremely empowered. The clothes features fabrication that are present in the history of womenswear dress : ruffles, lace, velvet, floral prints, silks, rouching, sequins etc. The collection designs into the classic tailored jacket that Vivienne Hu is known for and offers many different fashion forward options of this classic style providing her customers a one of a kind and jaw dropping look. The brand dives into denim, for the first time really delivering a strong and unique take on denim. This collection is for any woman looking to expand her closet and be the envy of her friends. The classic silhouettes and expensive finishing combined with expertly designed fabrication in the colors for spring make for this season’s must haves. This also marks the debut of Vivienne Hu Couture and Red Carpet line which features exclusive designs that are only made to order.
As part of the runway show, Vivienne Hu is pleased to announce that Ex:Beaute and Votivo have released special gifts on Sept 7th. Ex:beaute is a high-quaility makeup brand from Tokyo Japan, which has been a long term sponsorship for VivienneHu. Ex:beaute has released exclusive lipstick palettes “for VivienneHu SS19”. The lipstick palette includes five colors, Modern Red, Premium Pink, Soft Orange, French Beige, and Sweet Pink, which can be applied in a creative way to suit the needs for the trendy VivienneHu girl. Meanwhile, Votivo, the first domestically made luxury fragrance brand, collaborated with VivienneHu for the first time this year. Votivo has provided two distinct fragrance, "Saint Germain Lavender" and "Gilded Magnolia", at VivienneHu’s runway show. Ex:beaute and Votivo shared same vision with VivienneHu, aiming to provide customers the best experience with devotion and passion. The exclusive collaboration was a huge success, and opened up more space for future international collaborations.