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The Style of Positioning

  • The Gathering Spot 384 Northyards Boulevard Northwest Atlanta, GA, 30313 United States (map)

As creative director, you will oversee multiple parts of the marketing mix. In a fashion brand, the person designing and developing the product is often also responsible for the advertising campaigns and the brand communication. Join Yolanda White, CEO of Dayo as she hosts our first interactive workshop: The Style of Positioning.

Through a highly facilitated process, Yolanda White will lead a focused environment to craft strategic position for your products. Participants in the workshop will establish a set of unifying principles that define the brand's identity, promise, and delivery in the categories in which the brand competes.

Earlier Event: August 28
ATLFW Press Conference