The Style of Positioning
4:00 PM16:00

The Style of Positioning

As creative director, you will oversee multiple parts of the marketing mix. In a fashion brand, the person designing and developing the product is often also responsible for the advertising campaigns and the brand communication. Join Yolanda White, CEO of Dayo as she hosts our first interactive workshop: The Style of Positioning.

Through a highly facilitated process, Yolanda White will lead a focused environment to craft strategic position for your products. Participants in the workshop will establish a set of unifying principles that define the brand's identity, promise, and delivery in the categories in which the brand competes.

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A Night at the Fashion Museum Powered by AirBnb
5:30 PM17:30

A Night at the Fashion Museum Powered by AirBnb

RAGTRADE ATLANTA, a fashion community committed to developing a sustainable fashion industry for the city of Atlanta, has partnered with Airbnb to produce A Night at the Fashion Museum on Saturday, October 27th at the Margaret Mitchell House from 5:30pm to 8:30pm. RAGTRADE ATLANTA will also celebrate five years cultivating Atlanta’s fashion community.

Guests will experience three (3) curated fashion presentations featuring collections from independent designers Natt Taylor, a popular fashion label that has shown with RAGTRADE since 2014, ANINETEEN, a new emerging label that has generated major buzz since launching earlier this year and soon to be released luxury loungewear brand DAYO. In addition, hair for the presentation will be styled by RAGTRADE ATLANTA creative lead, Lisa Pope of Trade Secrets and models will be provided by longtime partner MP Management-Atlanta. All parties involved with the presentation are Atlanta-based, strengthening the purpose of RAGTRADE ATLANTA.

To purchase tickets, click HERE

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8:30 PM20:30


As part of the CULTIVATE series, FASHION IN ATLANTA and RAGTRADE ATLANTA will host a beauty event like no other in partnership with MAC Cosmetics.

Mac Pro Ponce City Market presents…

Industry Night, An Opportunity To Build Your Kit and Network with The Industry’s Leading Professionals.

Join us to view the products exclusive to MAC PRO and discuss current trends in film and fashion.

You must RSVP. Space is limited.


Sunday, August 19



Ponce City Market

675 Ponce de Leon Ave NE


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