Although the fashion industry frequently gets a lot of hate from those who claim that it’s exclusionary and fake, it feels like many brands have taken strong strides to offer their customers a more authentic and inclusive experience. We’re loving the Photoshop-free images on ModCloth and Aerie’s websites, the Instagram model search that cast Marc by Marc Jacobs’ fall ’14 campaign, and the increase of transwomen as the editorial stars of fashion campaigns. Although, one of our favorite developments has been the idea that certain brands are actually listening to customer requests for models with bodies like their own. Some of these companies are turning customers into models — the latest being the plus size clothing brand Torrid. However, we’ve noticed a pattern with these innovative ways to show customer appreciation; the majority of brands that are featuring their customers are plus-size specific companies.

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Story Cred: Refinery29

Photo Cred: Torrid.com