To honor the final installment of Kendrick Lamar’s capsule collection, Red and Blue, Reebok hosted Reeblock Friendsgiving in four cities across America before dropping the green Classic Leather Lux shoes on Black Friday, November 25th.

 In the spirit of promoting progress within the community, Reebok and PAPER partnered with local grassroots leaders in Atlanta, Los Angeles, Philadelphia and Washington DC to celebrate growth and positivity while giving back to their respective communities. The four Reeblock Friendsgiving parties included live DJ sets, special performances, Thanksgiving themed food and beverage, lots of Reebok giveaways and genuine comradery.

 All events were open to the public and required a canned food item for admission. Donations were shared with local food banks determined by our community leader.

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