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On Sunday, December 11, 2016, W Atlanta-Buckhead partnered with RAGTRADE ATLANTA to present the inaugural WHAT SHE SAID speaker series. Created to provide a platform for women to reach the next generation of powerful girl bosses, WHAT SHE SAID featured a conversation about moving Atlanta’s fashion industry globally, leadership and overcoming fear in the workplace.

Sunday’s event was sold out and brought together some of the most creative, outspoken and like-minded women who are shaping Atlanta’s fashion scene. Panelists included Molly Webb, co-founder and lead stylist of The Spin Style Agency, Eryn Eddy Erickson, founder of So Worth Loving, Daniella Ambrogi, vice president of Marketing at Lectra and Camille Binder, marketing manager of SAKS Fifth Avenue Atlanta. Angela Watts, founder and president of 10 Squared Agency and RAGTRADE ATLANTA, moderated the panel.

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Highlights captured by include:

On how they think outside the box in their leadership roles…
“By showcasing and embracing Atlanta’s diverse fashion culture, creating connections and inviting shoppers to meet the designers so they can have an exclusive experience.” –Camille Binder

“Create different experiences for the consumer. Including marketing and PR in your plan is really important.” –Angela Watts

Advice for aspiring leaders and those seeking a career in fashion…
“Be consistent on social media. Network and attend events like this one. Create a target list of people and follow up. My wardrobe stylist internship led to a freelance stylist career.” –Molly Webb

“Lead with the fact that you are an expert. Lead with your knowledge.” –Camille Binder

“Define your core value and vision. Expect plans to change. Your vision sticks for good. Be confident. Don’t overcompensate. Be yourself.” –Eryn Eddy Erickson

Career trends in the fashion industry…

  1. Fashion stylist
  2. Pattern making, tech designers
  3. R&D/Manufacturing

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Photo credit: Melissa West

To see more images, please visit: RAGTRADE ATLANTA FACEBOOK