I’alave is an elegant women footwear company based in San Francisco created by Creative Designer Eva Lai. The Brand was started due to Eva’s love for shoes and a desire to explore the expressiveness of femininity.  I’alave shoes is the perfect blend of fine materials, color, emotion and silhouettes with traditional Italian shoemaking.

Selected as Top 20 New Designers by Vogue Italia to participate in VFDE 2014 (Vogue Fashion Dubai Experience) in Dubai. i’alave also participated in the New York ENK tradeshow, Hong Kong HKDTC Fashion Week and 2014 Milan Fashion Weeks’ White Milano.  i’alave received high acclaims from all the attended shows.  While at White Milano, i’alave collection has caught interest from Vogue Japan’s editor-at-large as a candidate to be included for future magazine article selection.

Check out RagTrade Atlanta’s exclusive interview with i’alave’s Creative Designer, Eva Lai:

1.Describe your design process?

For every design process, I started with researching inspiration from different artworks including painting, sculpture and architecture, as well as vintage designer fashion from different era.  Once a look with properly element is selected, I will start sketching the outlines for each shoes in the collection then apply the collection with focus on the season’s main trending colors.  For each new collection, we rinse and repeat the same design process again.

2. Where do you draw inspiration from?

i’alave design inspiration came from different artworks and sculptures with theme from different era.  i’alve re-interpret the lines, curves and colors to incorporated them into i’alave design to create a new look for different individualized women self-expression.

3. What is your favorite piece from your last collection?

I love all of i’alave shoes.  If I need to pick one, probably Chloe is my favorite piece from SS15 collection.

With Chloe, I wanted to put a humors twist on taking a break from the busy world we live in.

4. When did you know you wanted to be a designer?

I enjoyed art and design from a early age.  After attending London College of Fashion, I realized my passion in shoes design and started i’alave in 2013, hope to bring options to woman shoes selection.

5. Any celebrity you would love to style in your designs?

Jennifer Lawrence.  I love how Jennifer with her confidence and ability to protrait women in different lifestyle so brilliantly. I’alave aim to provide confidence to any wearer and to provide self-beauty to all women from different walks of life.

6. What can we look forward to seeing from you in 2015?

For AW15, i’alave brings focus to a warm color palette including gold, silver elements like pearl decoration on a solemn fall and winter color base, together applies fringe with creamy color to explore self-expression and uniqueness in shoes design for the season’s collection.