We take a look at three new shops ready for business in Alpharetta, at Lenox Marketplace, and at Buckhead Atlanta. 

The retailers at Avalon may not get urbanites to make the drive, but the list includes some universal pleasers (J.Crew, Anthropologie) and more than a dozen chains that are new to OTP. Meaning, if you live north of Atlanta—as statistically, much of our population and our readership does—until now you’ve had to drive into town for brands like C. Wonder, Calypso St. Barth, Athleta, Orvis. It’s also worth noting that three retailers are entirely new to Georgia. 

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Photo CreditBen Rose Photography
Story Credit: Atlanta Magazine