“When it was announced last week that Kendall Jenner would be the new face of Estée Lauder, a coveted contract that in the past has gone to actresses like Gwyneth Paltrow and Elizabeth Hurley and supermodels like Joan Smalls, the company did not promote the news by way of the usual public-relations machine, with news releases or email blasts.”

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Story Credit: The New York Times
Photo Credit: Lauren Fleishman