West Coast Invasion

Joyrich’s Fall Winter 2017 collection “West Coast Invasion”, is inspired by the casual street culture of Southern California. This collection brings Joyrich back to its roots with cuts reflective of vintage sportswear from the 90s and early 2000s while pulling classic silhouettes from skate culture, hip hop, and Nu metal.

With denim floral sets, checkered and plaid workwear, luxurious fur, rhinestone embellished tee’s, and pastel down jackets, the collection is reminiscent of Joyrich’s vivacious origins. Joyrich continues to push their directional design while making the “California Cool” lifestyle effortless and achievable for this fall season.