Large, square photos of a towering redwood forest, a yacht at sunset and a carefully crafted cup of coffee adorn the walls of Kevin Systrom’s office. At one time, these beautifully shot pictures might have hung in an art gallery. Now they are everyday Instagram, plucked from filtered feeds found in an app on a smartphone.

In the scrappy, ever-expanding Facebook campus where Instagram is based in Silicon Valley, and where everyone has just moved desks and few have changed out of their gym clothes, the pristine office of its co-founder and chief executive is a corner that is forever fashionable. Systrom strides in to find me waiting at his white oval marble table. Wearing a khaki mac, pale blue striped shirt and black sneakers with patent toes, he is more carefully dressed than his boss Mark Zuckerberg, who was responsible for turning the hoodie into a geek icon. Yet, however stylish his outfit, he still lacks the gloss of the last photo he posted on Instagram.

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Story Cred: FT magazine

Photo Cred: FT magazine