When you’re a talented designer with big dreams and ambition nothing should get in the way of you and your goals. However, while we are so busy perfecting our craft we sometimes forget about the other areas of building a business that we need to put energy into. I’ll admit it can be quite overwhelming to think about everything that has to be done so today we will focus on branding.

Identity

In order for an emerging designer to build a successful brand the designer must clearly define who they are and who their  designs are for. This will allow consumers to identify with the ideals and aesthetic of a brand and allow the designer to begin building a loyal consumer base.

 

Online Presence

The recent advancements in technology that we enjoy today means that everyone on the internet all the time.  Thus, utilizing digital marketing is a necessary tool for any business. Building and maintaining an online presence allows designers access and to be accessible to the masses. That being said, create an email, build a website and social media accounts.

Social Influence

Once you have established an online presence you have to use it to your advantage and this can be done in a variety of ways. However, one of the most beneficial ways is through social influence and you build a social influence by collaborating with others who have a large reach across social platforms. Collaborating can mean styling celebrities in your designs or working closely with well known photographers in creative shoots.

Network

It is easy to get caught up in a creative bubble, but designers should never stay there too long. There needs to be a balance between working on designs and showing them off. Everyone has heard “it’s all in who you know” and I won’t say it’s ALL because talent and handwork can get you a long way. Yet, all it takes is meeting one person for an opportunity to be presented to you. So go to fashion mixers, panels and even shows you aren’t designing for. Mingle and share your business cards, because you never know who you’re going to meet.

3 Branding Must-Haves for Every Fashion Designer