The slogan for Tumblr’s first-ever fashion collection is “wear the Internet,” but it’s not talking about your Apple Watch. 
Instead, the micro-blogging hub debuts its first-ever fashion capsule collection in partnership with some of their most popular artists: Andrew Myers, Elena Morelli, Mario Kroes, John Karel, John McLaughlin, Lauren Pelc-McArthur, Luca Mainini, Monica Ramos, Hattie Stewart, and Brian Vu.

In keeping with Tumblr’s fierce DIY ethos, the look book photographers, Sam Cannon and Hannah Sider, are also part of Tumblr’s fashion squad, as are their featured, and very cool, models. (Cannon is responsible for these amazing GIFs.)

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