DL1961 Premium Denim, the leading denim brand best known for their technologically advanced fibers that patented XFIT LYCRA, announced today a revolutionary retail initiative exclusively with the country’s largest retailer, Nordstrom on Michigan Avenue. Designed to enhance the retail shopping experience, DL1961 created the first-of-its-kind kiosk featuring custom RFID tags, 360 degree imagery and Smart Denim filters as well as a “Digital Denim Doctor” that will offer “prescriptions for the perfect fit.”

“We’re very excited for the opportunity to unveil our latest technology platform with one of the country’s largest retailers, Nordstrom, and in their Michigan Avenue store in Chicago,” said Sarah Ahmed, the company’s Creative Director. “The Digital Denim Doctor Kiosk is a way for customers to not only make the process of denim shopping easier and less intimidating, but also find the pair of jeans that’s going to outperform everything in their closet.”

Based on an algorithm that filters through the brand’s collections, DL1961 created a user-friendly interface specifically for the customer to input their body type, fabric preferences and lifestyle needs and subsequently receive a “prescription” with a personalized selection of perfectly fitted denim.

Shoppers will have the ability to virtually experience the product from a 360-degree perspective or in a traditional fitting room. Customers can also view a ‘blueprint” of the denim, which provides in-depth information on the benefits of each style.

So far, customers have responded favorably to the Digital Denim Doctor technology as a tool to guide their shopping experience. Within the first four hours of operation, approximately 200 customers utilized the platform to discover their perfect fit.

In September 2008, DL1961 launched in New York City with a mission to create “the perfect fitting jean,” using a revolutionary technology called XFIT LYCRA® fabric. Today, the line is known for using the most technologically advanced fabrics in the industry such as DLX and dlpro to provide customers with an unparalleled fit, comfort, and shape retention. DL1961 is available in 30 countries and 1,500 specialty stores worldwide.

SOURCE DL1961 Premium Denim