After all of the fanfare surrounding Dior’s most recent campaign — that being Rihanna‘s cinematic Secret Garden IV series shot by Steven Klein at Versailles — the French label went back to its quaint, seaside roots for its fall 2015 ads. Models Julia Nobis, Mica Arganaraz and Natalie Westling are captured by Willy Vanderperre on the cliffs of Granville, Normandy, where Christian Dior himself was born in 1905.

Against grey-blue skies and rocky cliffs, Raf Simons’s fall designs take center stage. The animal print-inspired Diorama bags, skin-tight patent leather boots, bold mirrored sunglasses, ladylike jeweled collars, and dyed fur dresses add an undeniable brightness to an otherwise bleak landscape. Could Simons help to turn Granville into the next trendy destination for travel-obsessed fashion folks? We doubt it, but these ads will likely leave them wanting his clothes.

Story Cred: Fashionista.com

Photo Cred: Willy Vanderperre/Dior