VizuvlGvds F/W 2017 Collection at RAGTRADE ATLANTA Fashion Week

Last night, I received a Google alert that highlighted an interview between one of my favorite new generation artist, Offset from Migo’s and WWD. As some of you may know, Offset and his group, Migos recently performed at Philipp Plein’s F/W 2018 fashion show at New York Fashion Week (NYFW).

WWD caught up with Offset at Philipp Plein’s pop-up to talk fashion. As I read the article, there was one question WWD asked that got me excited…and I could not wait to read his response. The question was…” On whether he sees Atlanta as a fashion hub?” …as my anticipation grew…just knowing that he would tote Atlanta’s flag…my anticipation quickly turned into disappointment. His response was “I see the Migos as a fashion hub. We’re very influential when it comes to fashion, urban and all the way around.” My heart dropped. That was not the answer I was hoping for. Instead of dwelling on disappointment, I realized this was the perfect opportunity to educate Atlanta’s top influencers about the inroads our community has made.

Since 2013, RAGTRADE ATLANTA team members have worked hard to develop programming for designers who choose to nurture and grow their fashion brand in Atlanta. RAGTRADE, which started out as a mere fashion show to highlight emerging designers, has quickly grown in programming that provides education, networking and many more opportunities to promote the business of fashion.

So yes, Migos and other hip-hop artists such as Future and Lil Yachty have become influential in fashion. Future recently completed a campaign with GAP and Lil Yachty became the creative director for Nautica. But let’s not forget about the inroads our community continues to make.  For instance:

  • Lectra, an industry-leading technology company specializing in CAD and CAM systems is based in metro Atlanta
  • Carters, a trusted name in baby, toddler and kids clothing is headquartered in Atlanta, GA
  • Three designers featured in RAGTRADE ATLANTA Fashion Week have collaborated with a national automotive brand to promote their labels
  • Atlanta-based Cease & Desist and Future’s clothing brand HNDRXX launched a clothing line with Forever 21
  • Atlanta is home to one of the largest permanent apparel trade shows in the world…hosting over 100,000+ buyers and retailers four (4) times a year
  • Fabrik, a homegrown retail brand based in Atlanta was recently featured on Forbes about how they are using fashion to combat sex trafficking
  • Atlanta raised, Wes Gordon was recently named Creative Director of Carolina Herrera
  • Atlanta is currently home to five fashion design programs
  • SCAD is currently hosting the first U.S. exhibit for Guo Pei: Couture Beyond…
  • We’ve had four designers who were featured on Project Runway…one returning as a recent all-star
  • Spanx, a billion-dollar retail company was started and is currently headquartered in Atlanta, GA
  • Mychael Knight was one of the first designers from Atlanta to make national headlines
  • Jeffrey Cares, one of the leading fashion shows produced in Atlanta, has raised over $9,000,000 for respective charity organizations that support LGBT civil rights
  • Atlanta based designer, Caroline Ann recently showcased her F/W 2018 collection at NYFW a few days ago
  • And so much more…

Therefore, I will end this response with the following:

  1. Has Atlanta grown into a resourceful fashion industry…We are well on our way.
  2. Will it take more time and resources and the support of the city? Absolutely.

But hopefully, the next time someone is given the opportunity to speak about Atlanta’s fashion community, they will be able to speak to the progress we’ve made.

Angela Watts | Executive Director, RAGTRADE ATLANTA