This preppy themed brand started by Chris Burch, also known as Tory Burch’s ex-husband, is shutting down all stores. According to a spokesperson, the stores are closing “due to the highly competitive nature of the current retail environment.”

C. Wonder was launched in 2011 and upon opening, was immediately accused and criticized for selling items that called to mind Tory Burch’s more pricy clothing apparel.

According to Buzzfeed, the company alerted its remaining employees last Monday that the chain of stores was shutting down permanently.

C.Wonder, known for its monogrammed home decor/goods, and bright colored apparel has already taken quick steps to delete its Facebook, Instagram, Twitter, and Pinterest accounts. Their website however, was still available until recently, having a 50% off sale for all customers wishing to purchase any last minute available merchandise online.