Carolina Herrera announces the opening of the first CH Carolina Herrera boutique in Atlanta, located at 3393 Peachtree Rd. NE Suite 3024C, in Lenox Square. The new boutique opened Tuesday, December 16, 2014 marking the brand’s 21st US location and 125th worldwide.

Unique to this 2150 square foot jewel box, the CH Carolina Herrera boutique features design components signature to the CH Carolina Herrera retail environment including noble woods, leather, raw linen and brass. The furniture, custom designed in Oak, Madagascar Ebony, Mahogany and Amazonian teak, evokes a sense of comfort and warmth. The floors, altering from room to room, are constructed in travertine stone, dark ash wood and carpet paired with ceiling treatments in both wood and white plaster tiles molded with the CH monogram. The lighting is strategically designed for the space and ranges from bright, luminous lighting to darker, more tranquil illumination. The juxtaposition of texture and proportion achieves a modern yet effortless elegance atmosphere complementing the always colorful lifestyle collection for men, women and children.

Reflecting the chic and modern spirit associated with the brand, the new boutique speaks to the versatile CH Carolina Herrera woman, man and child providing a destination that embodies the CH lifestyle. The men’s environment is marked by a spectrum of grays, browns and blacks, accented by the checkered floor adding a subtle, masculine touch. For men, the collection offers a mix of casual wear and tailored suits all made of the finest fabrics with a classic style yet urban touch. Smart dress shirts, colorful neckties and luxurious knits in a range of hues complete the look. Herrera adds “The CH Carolina Herrera man lives life to the fullest; he is modern, secure and sophisticated. In my designs nothing is ostentatious, just simple details that reflect true elegance.” A change in décor is visible in the women’s area with its more refined minimalistic approach in which high gloss surfaces act as a leitmotiv against black rugs and red velvet curtains evoking a rich yet feminine feel. The women’s collection covers the entire range of possibilities from casual sportswear to impeccably tailored suits and elegant evening separates. When it comes to children’s wear, Carolina Herrera’s collection reflects the free, happy spirit and lifestyle of a child through its vibrant hues and soft fabrications. “CH Carolina Herrera reflects a spirit, an attitude towards life, independent of age. I have used pure lines, excellent fabrics and cuts” states Carolina Herrera.

Carolina Herrera (www.carolinaherrera.com) is an international fashion house recognized for timeless elegance and refinement. Founded in 1981 by Carolina Herrera, the eponymous label produces numerous ready-to-wear collections, as well as bridal and fragrances available in 105 countries at 15,000 points of distribution. With the creation of CH Carolina Herrera in 2001, the brand has expanded to encompass a full lifestyle collection, including women’s, men’s and children’s apparel, and accessories. Today, the CH collection is available at more than 125 exclusive retail locations and 223 shop-in-shop locations throughout Europe, Asia, US, Latin America, Africa and Middle East. The collections reflect an effortless sophistication inherent in the iconic style of founder Carolina Herrera. Follow www.facebook.com/carolinaherrerany and @houseofherrera on Instagram for the latest news from inside the house.