Alternative Apparel

Atlanta shoppers can browse and buy clothes with a healthy conscious thanks to Alternative Apparel’s Alternative Eco™ collection. The collection is now available at Atlanta’s historic Ponce City Market in their new pop-up store and first retail space in the Southeast.


The Alternative Eco™ line features men and women’s clothing made from Alterative Apparel’s three signature eco-friendly fabrics: Eco-Fleece™, Eco-Jersey™ and Eco-Mock Twist Jersey™. Honing on Alternative Apparel’s vision of offering the everyday wardrobe basics, the collection is made of pullovers, pants, hoodies, t-shirts, and more available in black, gray, white and a number of other solid colors and occasional patterns. From the women’s Rib Sleeve Eco-Jersey Wrap to the men’s Dodgeball Eco-Fleece Pant, these stylish-yet-comfortable pieces ensure a friendly environment is kept in mind when creating the product.

Beyond the Alternative Eco™ collection, each piece at Alternative Apparel is sold with a sustainable future in mind. While sourcing the finest fabrics for softness and durability, Alternative incorporates organic and recycled materials wherever possible. More than 70 percent of the garments are made with sustainable materials and processes.



About Alternative Apparel:
Since 1995, Alternative has grown into a leading lifestyle apparel brand that delivers the best quality and value in fashion basics. Hand-crafted with our signature vintage softness, each piece embodies our commitment to comfort, craftsmanship, community and authenticity. From the feel of our fabrics and flawless fit to our one-of-a-kind washes and detailed designs, our clothes aren’t just about looking good but feeling good. By creating comfort—inside and out—we seek to inspire alternative ways of thinking and empower positive change in our community. We offer a complete collection of casual clothing and accessories for men and women across the globe. Our corporate headquarters are located in Atlanta with an additional East Coast office in New York. The West Coast is home to our Los Angeles Design Lab and our flagship retail store in Venice, California. For more information, go to

Photos by: Nurain Alicharan