NEW YORK, Dec. 15, 2014 /PRNewswire/ — Every year, be it in fashion, interior design or fine jewelry; designers eagerly await Pantone’s annual Color of the Year announcement for inspiration and guidance. For 2015, Pantone has selected Marsala; an earthy, reddish brown hue. Described by Pantone as a color that “enriches our mind, body and soul, exuding confidence and stability,” Marsala is a strong departure from Pantone’s vibrant picks like Tangerine Tango & Radiant Orchid in years past. Marsala is nevertheless, a sophisticated choice.

As an early identifier of market trends, Allurez, a New York based online jewelry company, has once again introduced gemstone and diamond jewelry collections to reflect the most current designs and colors. It is no surprise that on the heels of Pantone’s announcement, Allurez jewelers went to work to design and curate jewelry in the wine inspired, full bodied hues of Marsala.

An Allurez spokesperson said “The dual, red-brown tones of Marsala give customers a wide range of choice when it comes to jewelry accessories. Fine jewelry in the alluring shades offered by pink sapphires, rubies, garnets, tourmalines, smoky topaz or quartz, or even chocolate pearls coordinate well with that Marsala outfit. We are also likely to see a revival in rose gold jewelry. For instance, nothing quite emphasizes the Marsala tones of a garnet engagement ring, like a setting in rose or pink gold.”

Given the wide range of gemstone and pearl jewelry choices available in hues inspired by the color Marsala, customers are more than likely to select jewelry to match or accentuate this trendy color. Companies like Allurez that march in step, or lead the way in jewelry design, benefit from the demand generated by Pantone’s Color of the Year. Historically, Allurez has witnessed a revival in the popularity of certain gemstones corresponding with Pantone’s Color of the Year. The company saw increased sales of emerald jewelry in 2013 and rubies were a prevalent choice in 2014.


Recently listed in the Inc. 500 list of the fastest growing companies in America, Allurez is an innovative and robust retailer and designer of exceptional jewelry from the heart of NYC. Allurez is recognized for providing the largest selection of designer style jewelry for men and women including engagement rings, wedding bands, bracelets, necklaces, pendants, earrings, and watches. Designed using the finest metals and conflict-free diamonds and gemstones, Allurez provides custom made jewelry for customers seeking the finest jewelry available.

SOURCE Allurez