Live streaming app Periscope attracted a range of brands almost immediately when it launched in March. Nearly six months in, the Twitter-owned live streaming app has been downloaded 10 million times — making it an attractive space for brands to experiment in.

Periscope, which gives users 24 hours to catch a live stream and encourages engagement through likes, provides brands new opportunities to interact with their audiences in real time. Twitter is going all out to encourage brands to try it out, outlining the best ways for them to use Periscope in a post in June. “Brands can forge a more personal relationship with consumers by using Periscope to give them real-time access to moments that matter, from big announcements to fashion shows to sponsored events,” the post said.

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Article via Digiday

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