LONDON, United Kingdom — Over the last two decades, fashion has developed into a vast industry with operations that span the entire globe. In 2014, the global apparel and footwear market was worth $1.7 trillion dollars, and is projected to grow to $2.2 trillion by 2019, according to Euromonitor. Conglomerates and venture capitalists have shaken up the way that fashion businesses grow and are managed, bringing their creative and commercial arms closer together. At fashion houses including Burberry and Saint Laurent, the “designer” has evolved into the “creative director” — a manager of teams, a brand spokesperson, a director of advertising campaigns, as well as a skilled hand with a sketchpad.

And yet, data from BoF’s global survey of fashion education reveals a major failing in business education at fashion schools. Of the 4,032 BA and MA students and alumni surveyed, only 58 percent said they were “satisfied” or “very satisfied” with the business education they received at school — one of the lowest student satisfaction ratings across the 24 performance indicators covered by the survey.

Forty-two percent of the survey participants study or work in fashion design. The rest represent the teams that get those designs to market — merchandising, e-commerce, IT, retail management, finance and PR.

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Article via Business of Fashion